Search Engine Optimization (SEO) is the practice of optimising a website or webpage to rank higher in search engine results pages (SERPs). It involves improving various on-page and off-page elements of a website to make it more visible to search engines and increase the quality and quantity of organic traffic to the site.
The goal of SEO is to improve the visibility of a website or webpage for relevant search terms, ultimately leading to higher rankings, increased traffic, and more conversions.
SEO is crucial for businesses to improve their organic rankings & visibility, when a website is optimised for search engines, it becomes easier for people to find the site when they search for relevant keywords or phrases.